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Wednesday, December 15, 2010
Asking questions can indeed reassure you that you have partnered up with the best telephone marketing firm in the business. But don't just any ordinary questions, ask questions that portray great importance towards the success of your campaign. Here are some questions that you may want to ask the marketing firm.
1. What level of experience does your telemarketers have?
Make sure that they always have highly trained professional telemarketers to do the job. These are the agents that have vast amounts of experience for they know how to adapt to any circumstance that they may come across during a call.
2. Do you have some kind of multilingual support?
Companies that would have multilingual support can get your organization clients from half-way around the world. Doing so can give your business a significant increase in terms of total number of customers as well as in your rate of income.
3. How long would be the contract period?
Ask them how long would be the “lock-in” period. If the longevity of the campaign would be only for a short-term basis, then it would help them to keep them always on their toes. You can always renew the contract once it has expired. But if you immediately sign-up for a long-term campaign, make sure that the agents can deliver good results.
Wednesday, December 8, 2010
Telemarketing is now the strongest force that can keep a business going. With skilled telemarketers, B2B telemarketing can be considered as the heart that keeps producing B2B leads for a business. And that’s no simple feat. It takes a lot of skill, patience, and brilliance for a lead to be gains. And professional telemarketers are just right for the job.
Whether you are from a small business, or an owner of a multinational firm, getting the help of telemarketing services will certainly help you get ahead. These are the people that can get your business going, and they will not fail to provide you with the same quality of service that other firms have long admired telemarketers for.
Lead generation and appointment setting is not a problem for professional telemarketing firms. They have been into this business for years, and they know exactly what kind of service you demand from them. You don’t need to be doubtful of this claim. Just look at the many companies who are happy with the service. Even big names like Microsoft, IBM, and others have attested to telemarketing’s power to attract customers to their stores.
It’s something you should take serious consideration. After all, it doesn’t take long for telemarketing to produce the results you want. Just imagine all the possibilities that you can get from hiring their services. All you have to do is to make the right choice.
1Vn tell from the number of private individuals signing up at in the Do Not Call list. That’s how much irresponsible telemarketers have badly affected their lives. It’s also a perfect reflection of the public dissatisfaction based from the terrible services telemarketing given them. It’s obvious in their faces the moment you say the word “telemarketing” and they hear it.
One of the major reasons why telemarketing is really in a bad shape right now is its intense concentration on quantity. Telemarketers are so hammered into producing a lot of this that they forget about the correct lead generation and appointment setting procedures for their clients. This is bad, since they lose more from this method. You see, B2B telemarketing relies heavily on quality. It’s not important how many B2B leads they produce. If the quality of the leads is bad, then you can forget about making a successful sale. You will have to increase efforts to properly handle these calls. You can never tell how much more you’ll lose from mishandling one more call. If you really want to change telemarketing, then you have to start from scratch.
Luckily, the government has increased their efforts to reduce the cases of unscrupulous telemarketers reaching into private homes. They have gone so far as shut down offending firms, create laws controlling the number of calls, and even assisted concerned citizens file complaints. Telemarketing services, knowing that these changes are inevitable, have accepted these new changes and have even begun cleaning up their own ranks. They have created better quality control programs and get only professional telemarketers to handle the needs of their clients. Through this, complaints can actually be reduced to a minimum.
So long as you are serious in changing the image of telemarketing, then there is hope for better things to come in this industry. Let’s not forget that it delivered an excellent service before. It just had to redeliver the same high level of service again.
Wednesday, December 1, 2010
These telemarketing companies which offer this type of service have a team of trained professionals and experts who can formulate legitimate marketing strategies in order to get that certain number of leads that you will require them to have. These companies would deliver all sorts of marketing strategies to your prospects in order to get their attention. Some of these strategies that are common but is still very effective would be multiple auto-generated e-mails, as well as the more famous technique which is cold calling.
Even though these are some of the more “in-your-face” kind of facts, there are still some business owners and entrepreneurs that would still be very skeptical when it comes to outsourcing their campaign for generating quality leads. Once a company or business firm outsources their services to another company, they can ensure quality output from the companies that they outsource their services to.
Thursday, November 25, 2010
Here are some tips to outsource your business right:
Once you get a hold of a telemarketing company, be very clear on what you want and what you need. Would it be telesales campaigns, or lead generation, or maybe it could even be appointment setting. You may even be one of those call center clients that just wants more customers to come in and buy your products.
Set dates for you and the other company to catch up on how things are doing and the status of the results gained from the telemarketing campaign. With these sessions you can also make sure if you got the right company for the job and to make sure that everything is still working fine. You can also immediately voice out your concerns with the company's representatives if you found anything that you don't like in what they are doing.
Telemarketing isn't an overnight process. So give it some time to work on the results that you want.
Test out processes for the company to see if it works well for both companies. After testing, measure how successful it was and you can immediately decide whether or not to continue such processes.
These are just some of the few tips to get you started on the right track. Once you're on the right track, your company will be on a one way ticket to success.
Thursday, November 18, 2010
Here are the top five reasons why you should outsource your appointment setting.
1. Representatives of the company that you outsource to have been seen to have more experience and have a much better aptitude to qualify leads and set appointments.
2. Professional telemarketers who have a vast experience in setting up appointments have an average of twenty to thirty calls in an hour with setting 1 or 2 appointments per hour. So in minimum, the company you outsource your appointment setting can give you 24 set appointments a day on average.
3. When you outsource this process, business organizations can see that their sales percentage will productively double.
4. The hassle of managing an extra staff would be gone since the company that you outsourced to can do it for you.
5. Professional appointment setters contact the most qualified of leads. These leads can be seen as those who are the most likely to purchase your products and services, or those businesses that are most likely to affiliate with your company.
Monday, November 15, 2010
1. Agents who treat their customers with respect
Well-mannered employees will always get the sale whether or not the agent calling the customer is an experienced one or a beginner at telemarketing. Look for a telemarketing company with well-mannered agents in order to get the most number of sales. Always remember, people only purchase products from people who treat them with respect.
2. Identifying your target market and knowing their needs
Once you have a company to help you reach your sales quota, the next step would be to know which categories of people to whom you are going to try and sell your products and services. Always know what they want and most especially what they need because customers are continuously looking for products that will help them with their day-to-day problems.
3. Quality over quantity
Quality of service should always come first. It doesn't matter if you have a hundred sales and most of those sales would have been catered to by the use of poor service because eventually you will get negative feedback if this happens; whereas if you have fifty sales and those sales have great customer service given to them then those fifty people will tell their friends and relatives about you and your company. In the end, those fifty sales would become a hundred, and then would become two-hundred and so on.
Wednesday, November 10, 2010
There are many techniques that telemarketers use in order for them to meet the required number of sales. One of these techniques they do is to have that mindset in completing a sale. They should have the right amount of motivation to turn those leads into customers and possibly returning customers in the future.
Another technique for telemarketers is to build trust with their customers. Once their leads know that they are the right person to talk to who can help them with their problems then their lead will pull out their credit cards without any hesitation.
One more technique that telemarketers use is they should highlight the benefits of the products and services that they are trying to sell. Also, they should do this in a manner in which they are trying to reach out to their prospect customers instead of trying to sound like that they need that sale.
Once an agent masters these techniques it wouldn't be any problem for that caller to get sales since they would now know how customers would feel and what would they need and in the end, get that sale.
Friday, November 5, 2010
Data cleansing is the best way to get an effective telemarketing campaign. This also makes a better lead generation strategy that will deliver higher revenue for your company.
Knowing where the data is being sourced from is highly important. The source of the data must be known because you'll be wasting time and money if you have an inadequate data on hand.
If you don't have the right data it can mislead telemarketing services. You may target the wrong demographics and this affects the lead generation process which could take its toll on your ROI. Results may be skewed which could also affect your brand positioning and placement. If you have the wrong information it becomes meaningless and it would be hard to apply new applications from existing once specially when these data needs to be analyzed.
Offshore companies should make sure that they verify and test the data before calling it. When you have an outsourced company you need to make sure that they know what's on their hands.
This method of data cleansing and cross- checking will prevent loss of resources and will ensure success for your business. You'll have bigger chances of usability and establishing a process that is necessary to achieve quality service.
Wednesday, October 27, 2010
Despite the negative rap it earned after all these years, telemarketing continues to be the method of choice by cash-strapped companies in need of promoting their products or services. Not only is this method cheap enough for them, it also provides them a feedback system that enables them to meet customer demands, complaints, and inquiries in a timely and efficient manner. And there is no beating the personalized touch a telemarketer can bring when he talks to customers on the phone. Professional telemarketers are skilled in addressing what the prospects need, and positioning the products and services he offers in such a way that it might look like the answer to the prospect’s problems.
And one more thing, telemarketing services are people-oriented. After all, they are the ones calling out to prospect. Of course they’ll develop a method of communicating with customers that makes them unique and effective in what they do. A skilled telemarketer can get into the customer’s mind in such a way that television, radio, or print advertising can’t achieve. That is the power of telemarketing.
Telemarketing is here to stay. There’s no stopping it from doing what it does best.
Tuesday, October 19, 2010
Telemarketing companies offer services that have greatly improved from the typical hard-selling we are all familiar with. In the past, consumers would receive telemarketing calls at dinnertime when agents know almost certainly that people can be reached over the phone. A good telemarketing firm would have phone representatives who are proven experts in this approach. Although this has been viewed as intrusive by most people, this form of marketing works and companies rely on this method to help market their offerings.
If telemarketing agencies stuck with the old ways, the telemarketing industry have long been extinct. The reason it is very much alive today is because the services have adapted to the changing times. Companies are no longer bound to the hard-selling method, instead, they have developed several ingenious ways that are just as efficient, revamping the mindset of the people being contacted.
Today's telemarketing methods are highly-targeted and sophisticated. Modern telemarketing practices take into consideration a number of different factors. Call lists do not have to contain the whole telephone directory. Modern call lists are target-specific. Companies use different elements to come up with call lists that will enable telemarketers to contact more receptive consumers. Gone are the days when agents have to call each and every name in the phone book randomly without even knowing if the person or company still exists. Telemarketing service providers today have found ways of acquiring the right information to maximize their telemarketing efforts.
One of the most popular strategies telemarketing companies use today is lead generation. This refers to the gathering of information from consumers to give businesses a glimpse of what they want and need from a service or product. The information collected from this process helps companies develop products and services that will actually be patronized by consumers. In lead generation or prospecting calls today, consumers are not required to make the buying decision during the call. Instead, telemarketers ask them relevant questions to help companies find out what they really need.
Aside from lead generation, telemarketing companies are now providing different services such as appointment setting, order taking and processing, after-hours or overflow calls management, virtual assistance and many more. Telemarketing companies have taken their services to the next level and have become an integral part of the business world, and even with more stringent telemarketing laws, experts believe that this industry will grow more in the coming years.
Wednesday, October 6, 2010
Outbound cold-calling is a job that requires professional teleselling skills, patience and persistence. Below are some of the ways to achieve outbound telemarketing success:
1. Always maintain a prospective attitude. Be positive and optimistic each calling day. The job requires you to befriend the telephone, so spend as much time with it as you can to increase your opportunities for finding new business. Be confident (but not overly) in all your calls.
2. Before you are able to speak with the decision maker, you must first get past the receptionist or the gatekeeper. Gatekeepers, as most salespeople say, are necessary evils in the world of business. They may pose challenges to your cold-calling job, but they are not the enemies. Being polite and friendly when talking to them usually works, and if you ask them for help in directing you to the right person, they usually do.
3. Make sure to speak and close sales with and only with decision makers no matter what size the business is. Conduct your product discussions and negotiations with only them and not anyone else in order to avoid wasting time. For SMEs, it is common that the person who decides is the owner.
4. Be careful what you tell your prospects or customers. Do not mislead them or confuse them with pricing and offers. If you promise to give them discounts or freebies, make sure you are true to your word. Misleading statements or misrepresentation is a no-no in the telemarketing industry because it negatively impacts the way customers or prospects perceive the company you are calling for.
5. Telemarketing or cold-calling is your job, and you should always be prospecting. In each call, your main purpose is to make the customers or prospects see the value in your offer. The more people you speak with, the better your chances are at making a sale or scheduling an appointment. Perform timely follow-up calls so as not to waste business opportunities.
Telemarketing is not for everyone. If you really have the knack for telephone sales and you possess the skills it requires, then you have a great chance of succeeding. Do not involve yourself in it half-heartedly or just because the pay is good. Like any other job, you can perform better if you like and love what you do.
Tuesday, September 28, 2010
With the advent of new technologies and approaches supporting the emergence of digital marketing, it is fascinating how telemarketing - the oldest form of marketing used by companies around the world, managed to survive in the midst of the increasing growth of e-commerce and the hype of modern technological advances.
Even with the increased number of digital gadgets, social networking sites and Internet marketing tools, companies still rely on the good old telephone to interact with customers and technological developments have greatly increased the power of telemarketing to maximize profits.
Call centers have been using high-tech communications and computer systems to improve sales and marketing services to clients. Telecommunications companies have created and mass-produced modern solutions to meet the dynamic demands of call centers worldwide.
One of the most popular and widely used in the industry is the system of automatic and predictive dialing. Auto Dialer will automatically dial phone numbers, and there are different numbers of technologies such as audio broadcasting that is able to dial hundreds of thousands of calls simultaneously. Predictive dialer can intelligently predict when the representative is available to talk. Numbers are dialed at the right pace, and phone calls are routed to the agent only when a live person answered.
Modern technology has enabled marketing methods to evolve with the advancement of digital marketing techniques, and we can anticipate that sales and advertising channels such as telemarketing will continue to meet the challenges of the industry.
Wednesday, September 22, 2010
Wikipedia defines telemarketing as “a method of direct marketing in which a salesperson solicits prospective customers to buy products or services, either over the phone or through a subsequent face to face or Web conferencing appointment scheduled during the call.” It's apparent in the definition that appointment setting plays an important part in business functions and in telemarketing as well.
Appointment setting has been the key element in obtaining new businesses because it enables salespeople to present products and services in meaningful face-to-face encounters. It increases the probability of closing sales considerably when sales representatives meet prospects personally than discussing product specifics over the telephone. SME (Small and Medium Enterprises) have also benefited from appointment setting services due to the lack of resources to launch elaborate marketing endeavors. Pre-arranged meetings have been instrumental for start-up enterprises in reaching prospects from several types of industries such as medical, financial, manufacturing, real estate and other service oriented institutions.
Expediency is the name of the game. The sooner a connection is established between telemarketer and prospect is, the better. The needs of the prospect will be immediately identified and it could work in a lot of ways – either a sale is secured, a lead is generated or an appointment is set. There's still math involved here, the more calls made, the more chances of getting successful appointments.
Remember that lead generation cannot be done randomly, otherwise its purpose has already been defeated. Without the full support of a dedicated team, doing this can be nearly impossible. For this reason, many companies choose to outsource lead generation to a trusted lead generation services provider that knows what kinds of leads are best and which ones will convert better.
It's important to know and understand that telemarketing is not the be-all end-all of sales strategies. Instead, it's just one method of performing the sales process. Just like other tried and tested sales method, success in closing a sale over the phone is dependent on finding qualified prospects to call.
Saturday, September 18, 2010
The list prepared by the sales lead generation team has to contain qualified leads. There is a difference between getting everyone onboard and getting only a selected group of people onboard. When the call center companies get everyone onboard, the problem of having too many to deal with vexes the call centers. Persuasive telemarketing may get these prospective consumers to consent to purchase but there is every chance that they make back out when the sales team calls to seal the deal. As a result of their denial, the conversion rate goes down to about 1%. That is a lose-lose situation. The call center services have already spent a lot of effort in generating those leads and without the right conversion percentage, their expenditures are not validated.
From the perspective of the business firm that has hired the call center, it’s a loss, too. Call center companies charge the business firms on the basis of how many leads they get. When they receive leads that do not convert into sales, they are paying for nothing. If the conversion rate is very poor, they have doubts on the performance abilities of the call center services. The BPO units have to guard against that. They must provide only qualified leads to the clients. It does make sense to follow up on leads and check their availability before handing them over to the clients. Cold calling is something that the agents don't prefer, so following up removes that from the equation.
You can evaluate the lead generation performance of the call center companies by looking at the conversion rate. If you find that the conversion rate is as high as 40-50%, it automatically translates that the call center services have done a wonderful job. Also, the call center agents must be distinguished on the basis of their ability in marketing and sales. Some BPO agents may be good in clinching the sale while others may be good in influencing people and getting more leads. Utilize the resources that you have on hand to make the best of your sales lead generation campaign.
Thursday, September 9, 2010
The factors mentioned above can be achieved through a variety of different marketing vehicles, one of which is telemarketing. This method of direct marketing remains to be one of the most effective ways to expand a business' client base. Many of today's companies still rely on the old-fashioned telephone marketing and selling even though Business-to-Business (B2B) marketing has been continuously evolving.
Telemarketing allows businesses to:
1. Reach out to prospects on a personal level which can't be done with other marketing channels such as direct mail.
2. Choose and implement the best phone selling/marketing approach.
3. Conduct detailed and strategic targeting according to specific criteria such as industry, company size, employee size etc.
4. Reduce operational costs.
5. Measure the outcome of the campaign easier.
Telemarketing also provides companies opportunities to identify key information about the prospects such as existing contracts, buying habits and product/service opinions which can be used to segment data for future calling campaigns. In addition, telephone contact can be advantageous for shaping a company's brand especially for start-up companies that are in the early stages of acquiring a compelling market presence.
There are more benefits from telemarketing that are often left to fall between the cracks, and a lot of companies give up easily and fail to realize how effective this method can be just because one telemarketing firm did not deliver the expected result. It is important for organizations to be smart and persistent. Rewards can be reaped only with wise decision-making and intelligent business planning.
Thursday, September 2, 2010
We all know that as human beings, the amount of patience we have for marketing calls is not a lot. If you are a housekeeper, you are obviously all too busy doing household chores along with looking after your children so you don't have time for this type of phone calls. If you belong in the working class, your focus is to get your job done as quickly as possible so as to give room for other work-related tasks that you may have before the day is over, and attending to a marketing call is the least of your concerns. For the individual who are making these calls, chances of being hung up on are always to be expected. Not only sales calls are considered annoying, but on average a person gets at least five unwanted calls per day and for most people who repeatedly receive these calls in the course of their day, it is infuriating.
An intelligent salesperson knows that he/she is not only trying to win the prospective customer's attention or make a sale but is also establishing a harmonious business to customer relationship on behalf of the company he/she is calling for.
If you are a telemarketer, awareness of a prospect's feelings is too important and must not be neglected. Individuals who are in this type of job may reason that quotas and other technicalities of their work add to the pressure and the so-called telemarketing etiquette goes out the window. That should not be the case. Keep in mind that while you may possess excellent selling skills, it is essential to always be able to actively listen to your prospect.
Manners are just as important as closing a sale. It is true that sales must be earned however, a badly acquired one is not a sale at all. The company you represent may lose customers just as quickly as you have signed them up all because of terrible marketing practices. Finding legitimate business opportunities is far more fulfilling than acting like marketplace gestapos, and maintaining good behavior in a crowded environment of telephone selling should not be lost.
Thursday, August 19, 2010
As a result of our experience, we have the ability to understand our client’s direct marketing strategies enabling us to offer realistic advice as to how best the overall strategy and objectives of any campaign can be achieved. The core telemarketing services that CallboxInc. provide won’t make you disappointed.
Tuesday, August 17, 2010
Outsourcing your lead generation completely removes the liability and financial outlay of extra employees. When you outsource your lead generation, you only pay for the exact work that is done. So why not hire one? Outsource your lead generation with Callbox. Our lead generation experts knows how to penetrate a screen, get the decision maker on the phone, generate genuine interest, probe and ask the right qualifications question to determine those who are your best prospects. In no time, you’ll have your clients knocking on your door. It’s fast, and takes very little effort on your part. We do all the work. At Callbox, you can never go wrong!
Wednesday, July 21, 2010
Lead generation services provide lead management for mid-sized and small businesses alike. They provide comprehensive reports about the prospects they have contacted. These prospects are generated by skilled lead generation agents. Lead generation agents create awareness to the customers and find innovative ways to generate leads. It is reported that more than half of the leads gathered are not acted upon by the companies because they lack time and sales resources to do so. Lead generation services also provide follow up calls to these prospects in order to maintain good relationships and for future correspondence. Lead generation service can be efficiently utilized when it is in tandem with proper lead management. Lead management maximizes the effectiveness of lead generation services.
Targeted leads differ from generic leads. Targeted leads are within the client’s target markets who are interested in the product or service. Generic leads are defined as possible prospects that might be interested to benefit from the product or service you are offering. Lead generation services can identify these leads and can turn generic leads into prospects. A trusted repertoire of skills is used by lead generation agents to convert cold leads into a hot sale.
Monday, June 28, 2010
Just to name a few, outbound telemarketing applications include appointment setting, lead generation, surveys, phone sales, market research, database update and so on. Telemarketing has become the source of reaching potential database of customers and to penetrate target markets. It is not only quick but also an efficient medium to reach customers to gain valuable insights on market and your product.
Wednesday, June 9, 2010
• Expert Service: Through experience in telemarketing, our call center agents can make more calls per hour than a non experienced telemarketing call center and turn those phone calls into sales for business growth.
• Fast Setup: Because we have coordinated many telemarketing campaigns, we do not need much tome to create and dispatch your campaign. If you need a quick telemarketing project, we can help.
• Affordable Pricing: No two telemarketing campaigns are alike so pricing vary greatly, however, we can usually accommodate telemarketing campaigns within our low per minute pricing structure.
Wednesday, June 2, 2010
Contact centers become an advantage to most businesses because it gives them freedom on what services to choose. Instead of hiring a dedicated staff to handle all of their business needs, the owner might have the service of a call center only to help him with a certain part of their customer service needs. Moreover, an agent can provide virtual assistant services if needed. This is more beneficial to smaller businesses that cannot afford a full-time assistant.
The industry of call centers fuels the growing economies of many poor countries. One of the countries most benefitting from the demand for qualified, trained and competent outsource call center agents is India. Call center services do more than just help businesses cut down costs; they are helping people get good jobs with benefits.
Call center services handle all of a business’ customer service needs conveniently by providing inbound and outbound telemarketing services along with lead generation and research services. The information from the lead generation and research telemarketing campaigns has been very useful to businesses to develop their targeted products and services for their clients. Each agent is equipped with skills necessary to by-pass all of a company’s gatekeepers and to reach the decision makers. Only the trained call center agent knows how to speak on the phone effectively and to ask appropriate questions. It is a relief that businesses no longer have to provide because contact centers will grant all the training needs for them. All a business has to do is pay for the services that it needs.
Call centers will continue to stay. Though telemarketing has been into near downfall years ago, the benefits that it brings has kept it around and the way it stays relevant ensured that call centers services will continue to be an effective business tool.
Sunday, May 30, 2010
Telemarketing Call Center - Most telemarketers work out in a call center. Here, telemarketers have their own cubicle and phone.
Telemarketing through Phone Numbers – Phone numbers of prospects to be called are given to telemarketers. Usually, these phone numbers are collected from conducted surveys from other company. Telemarketers must then make certain number of calls per day to hit their quota.
Sales Telemarketing – Primarily, a telemarketing with a script. Telemarketers here usually work on commission to sell some products and services.
Telemarketing Charities and Political Parties – Who said they don’t participate in telemarketing? Well…they do. When their funding is low, expect their call to seek donations for their programs.
Wednesday, May 26, 2010
Companies use telemarketing solutions to expand their market and to increase sales. The outbound telemarketing departments of most large multinational companies often use outsourced services offered by outbound call centers.
Outbound telemarketing fuels the growth of businesses by providing specialized telemarketing solutions. Outsourcing companies are fully aware that scripts can generate more positive response from potential clients, have fully trained outbound telemarketing agents, and can modify telemarketing program to fit the company’s needs.
Outsourcing outbound telemarketing services to call centers can bring these following benefits:
1. Service that is Time-wise. Outsourced telemarketing call centers eliminate the need for training the company’s own team of telemarketers that may include improving performance through preparation, guidance and telemarketing tips. This way, you can have enough time to focus on your core activities.
2. Service that is tax-free. Outsourced services eliminate the taxing process and expenses of advertising and hiring outbound customer service agents.
3. Service that is Cost-effective. Outsourced services can be more cost-effective as compared to having in-house outbound telemarketing department.
4. Service that is round-the-clock. Outsourcing makes the customer service available for 24 hours a day.
5. Service that is Goal-oriented. Outsourced outbound customer service agents allow the company to focus on other aspects of marketing and sales. Because you need not to worry about your non-core activities, these services will help you to achieve your business’ goals and objectives in a short period of time.
These are only some of the many benefits that you can obtain from outsourcing telemarketing services. Outsourcing telemarketing services can provide you with peace of mind-simply because you will have a team of well-trained individuals dedicated to generating leads for your company.
Tuesday, May 4, 2010
Having a tough business competition these days would mean a hard time working alone. With everybody looking for someone's time, working apart from the rest would be very impractical to do. It would not be possible for a business to work independently much more than this time, that most is done jointly. And because of that, appointment setting turned itself into something that most businesses would be very eager to have.
Running a business would cause a lot of needs. It requires much of your time and sometimes the lack of staff would impair your function. Preoccupied by the demands of your business, slipping down of your potential clients is likely to happen because they are not properly regarded. In this case, appointment setting plays its role. Through telemarketing as being one of its essential parts, people that matter are identified, transactions are further expanded and deals are agreed later on. How does telemarketing function in appointment setting? How are connections over the phone able to acquire client’s trust?
Telemarketing as defined in a marketing dictionary is the use of telephone as an interactive medium for promotion or promotion response, which is also called as “Teleselling. “ This has been a very effective marketing tool for call centers today. Transactions are run over the phone and appointments are set by just a ring to a call center. Imagine how life is made easier when anything that calls for a meeting is settled by call centers for you--- and that is through telemarketing appointment setting. All you have to do is to provide them with necessary information about your product or service and your prospect clients and they are tasked to convince them to set up a meeting with you. Again, people in the business are very competitive; no one would want to be left behind. They are contained by their curiosity onto what their peers are doing, so setting a meeting for them, to people that could help them, could mean success in appointment setting. In telemarketing, you don’t need to look good to gain your client’s trust, the tone of your voice and the way you carry the conversation on phone would imply clarity of your motive that is why call centers with trained telemarketers usually end up a closed deal on phones. So partnering with them, in appointment setting, would assure you of a quality business to business or business to customer transactions.
In this fast-moving business world, everything should be done with immediacy, not just one at a time, but rather doing multiple of tasks at the same time. Appointment setting requires much time because similar with making sales, not all are capable of doing so, instead of dwelling to the things you are not that capable of, why not give it to those who would take it in high regard such as call centers to refrain from wasting time. And telemarketing being its effective helpmate made it a lot easier to come up with highly qualified appointments in a shorter time. By engaging clients into a worthy transaction on phone, you would probably end up in completing the deal with a “yes,” that will surely increase sales abruptly.There are outbound call centers that specialize in appointment setting and lead generation through their outbound telemarketing services.
Monday, April 12, 2010
Telemarketing has been used as a general term for any marketing activities over the phone, thus including Telesales as part its activities. Such activities include consumer product and or service awareness, lead generation and appointment setting, market research and selling. However, Telemarketing does not refer directly to Telesales and should not be confused of the two different terms.
Telesales is a direct marketing activity that uses the phone to sell products and or a service using the telephone while Telemarketing refers to marketing activities that generates interest, creates opportunities, provides information, and provides customer service satisfaction, appointment setting and lead generation.
To simply comprehend the two marketing terms, Telemarketing is the process of delivering your message to your prospective or existing consumer and creating an opportunity to build a business relationship. And Telesales is the conversion process wherein it converts opportunities into a lead or a sale.
Both telemarketing and telesales are two different terms that work closely together. Telemarketing services provided by telemarketing companies are can deliver a cost- efficient business opportunities for your business regardless of the industry that you are in.
Thursday, March 25, 2010
Cold calling does more than prospect calling. It goes a long way in keeping your customer posted about product information and expanding your client base. Experts agree that cold calling is best handled by an outbound telemarketing service provider.
Old and new cold calling protocol
Traditional telemarketing doesn’t work well as it used to, so a more targeted and customized approach to cold calling is in demand today. Since most telemarketers use the same calling protocol customers reject all manner of common cold calling techniques. An outbound call center that specializes in telemarketing would do well to train its customer service associates in phone handling skills such as flexibility, courtesy, accuracy and timely resolution (in cases of issues). It is observed that these practices result in customer satisfaction that in turn leads to a strong client-company relationship.
Wanted: Outbound call centers
Because of this, outbound call centers that offer sales lead generation and appointment setting services are in great demand. To ensure a smooth workflow and meet their target, these call centers provide customer-centered services. The customized feature includes software that allows operation during peak seasons. With a customer service team working 24/7 all year round, these call centers can guarantee customer satisfaction.
Satisfied customers grow in number such that the client’s market base expands dramatically. Telemarketing companies uses software that can widen the scope of sales lead generation or narrow it down, according to the client’s needs.
On the other hand, customer service associates are constantly re-trained on product information and call handling procedures so they don’t turn off long-time and prospect customer alike. Calls are recorded for quality assurance so when a customer issue arises there’s something to refer to and improve upon.
Telemarketing in indispensable
There’s no doubt about telemarketing’s vital role in advancing your company’s sales and marketing campaign--and ultimately, profit. This is so because outbound call centers field associates who handle calls 24/7, 365 days a year. In setting up appointments, they call at the customer’s most convenient time so your corporate image is kept intact. A good telemarketing service provider ensures positive customer feedback.
More than ever, companies that have outsourced their telemarketing services continue to grow.
Monday, March 15, 2010
Which is why telemarketers are occasionally tempted to do sales regeneration the traditional way. So they end up doing the tedious cycle of prospecting and cold calling. Little do they know that these are time-consuming and low-yielding attempts.
Back to basics
If your company is faced with this dilemma, it must be your telemarketing and lead generation teams need to reconsider how it understands leads in the first place.
1. Get down to the bottom. Know the cause of the low results. Don’t take anything for granted. Cover the possible causes and sources of leads that haven’t led to sales.
Some common reasons why leads don’t yield results are:
• Your business lead generation team has no working definition of a qualified lead
• Possible leads may not have been nurtured
• There’s no clear line between marketing and sales team
• Your sales team doesn’t close the loop
2. Follow expert opinion. Insiders agree that close to 80% of lead generation efforts go to waste. This is because the sales department doesn’t follow up on the leads. The leads then become “sitting leads”—meaning nobody processes it. Your sales team should define and work on these leads by scouring the facts on the database according to who needs the product or service right now or in the future.
3. Processing the leads. It must be clear that generating a lead isn’t the same as selling. Train your sales team to be very good at both. In lead generation the customer may not buy right away, but for a sales lead he should be on the purchasing stage.
On the lead stage your customers are on the lookout for information. Their motives may be unclear yet. They can’t go on to the buying stage unless your lead generation team helps them make an informed decision. Provide them vital information about your product and service. Experts call it “nurturing.”
On the buying stage people are set to buy. More than that, they want to take advantage of a solution to certain issues. They have a fairly clear idea about the price, and they have an idea about how far they can go with it. They want their issues reduced, but they want to see results. They want to bargain with the price, too.
4. Treat each customer appropriately. Don’t assume all customers are ready to buy and bombard them with sales pitch. Most times customers plan to purchase in the future, and only a handful may be ready to actually get into the details at the moment. What your lead generation team can do is draw in the right prospects. Separate those who want to talk with the sales team from those who want to buy in the future.
How to create information offers to generate leads
Your lead and sales generation program leapfrogs when your telemarketing team does these:
• Offering information that is attractive to your product and service niche,
• Offering information in return for contact information,
• Following up that information and sorting the ready from the not ready yet,
• Putting in place a nurturing program
Different niches respond to different sorts of lead generation campaigns. But nurturing seems to be the most preferred because it leads to results and lasting relationships. For one thing, everybody wants to be cared for.
Thursday, February 25, 2010
There are different sales and marketing approaches practiced to attract new customers. One of the effective approaches is lead generation through appointment setting. Lead generation through appointment setting is basically generating prospect client’s preferences into a business' products and or services and setting up the prospect client for an appointment. During an appointment the sales person gives an overview and further information about the company's products and or services encourages them to purchase the products and or services.
Lead generation appointment setting can be done through telemarketing. There are telemarketing services and customer service are the primary channels of brand awareness and management. Telemarketing is usually being handled by call center outsourcing companies. Most outsourced call center provides inbound and outbound telemarketing. The Business Process and Outsourcing (BPO) industry has become very popular and competitive. Thus, telemarketing call center companies have been blooming like mushrooms anywhere. Outsourcing call center services can help you in improving your sales productivity, available 24/7 telemarketing customer service at very affordable cost.
An outbound call center service company provides professional trainings to their staff that will handle lead generation and appointment setting campaigns of their clients. But there are outbound call center companies that provide telemarketing services that specialize in business to business appointment setting. Considering working with an outbound telemarketing call center company for your sales and marketing activities can be a wise decision to increase sales productivity at a very affordable cost without compromising the quality of telemarketing service.
Monday, February 8, 2010
Decision makers are your prospective client and speaking with them is an advantage. However, the decision may still depend on the conversational style of the sales person. When decision makers are convinced the benefit of adding a client can be quick. B2B appointment setting can be very beneficial in the b2b business industry. Leads through appointment setting are more prospective compared to traditional ways. With appointment setting you can speak with the people who may be interested with your products and or services. However, it all depends on performance skills and encouragement. Once prospective client arranges for a phone or face-to-face meeting it means that he is interested in purchasing your products and services. There is a greater chance of making a sale through b2b appointment setting. In b2b appointment setting, every second is valuable. Salesperson spends their time convincing prospective clients and utilizing all the available time convincing and encouraging them making it a productive activity.
It is important that you should know the interests and some pertinent facts about your prospective client before the appointment. Knowing the pertinent facts about them and their interests will give you an idea on what you should discuss or how you present your business to them in a way that could benefit them.
Outsource appointment setting can be one of your options for your lead generation campaign. Services provided by BPO companies that specialize with appointment setting is truly a cost- effective step in increasing your sales and ROI.
Tuesday, February 2, 2010
The secret behind effective lead generation is no longer a secret. To have an effective lead generation campaign all it takes is selling and presentation of your products and or services to your prospects in a professional manner through appointment setting. You may have the best sales person in your company but its not only how he or she presents the product, it is how he or she encourages your prospect for an appointment which can lead into a sale or revenue.
Lead generation through appointment setting is an effective way of getting into your prospects. Effective lead generation through appointment setting can be achieve by outsourcing these needs to BPO companies such as Callbox Inc. These BPO companies do have staffs that are professionally trained to set appointments for your lead generation campaign. Consider outsourcing your appointment setting services needs and reap the success that it delivers to your business and achieve your business goals.
Thursday, January 28, 2010
No Capital Cost.
By outsourcing your appointment setting needs you no longer need to spend on the facilities and technology needed for the lead generation campaign through appointment setting. You no longer need to pay for the electricity and phone lines. The outsource call center provider that you have chosen will be responsible for these tasks and bills. And they will also be responsible in managing the appointment setters ensuring that they are getting the appointments with quality leads; which gives you more time on your other profitable business matters and on your sales team.
Increased Sales Time.
Having their own appointments, your sales team could spend more than 50% of lead generation and secures meeting with potential clients. This can double the time spent on face-to-face appointments that ensures increase in sales and revenue and allowing you and your sales team to focus on maximizing productivity.
Professional and Different Skill Set.
Sales people are best in closing deals. They are good in presentation and negotiation, however data gathering and analysis. Passing through the gatekeepers and securing the appointments requires a different set of skills. You may hear from most of sales people complaining about appointment setting being the most loathed activity. If your sales team is not confident with such activities this will lead into poor production. Your outsourced appointment setting company trains their sales staff professionally so they know how to entice potential clients with interesting information that are brief and relevant and suggesting them for a face- to- face appointment with your sales people.
Improves Performance Measures.
You can guarantee that every meeting set with interested client fits the client profile that your business is looking for by outsourcing your appointment setting needs.
With great sales leads, analyzing sales figures and performance rate are done accurately.
If more appointments are secured these results in increasing face-to-face sales time, thus increasing your sales and revenue and the offsetting your cost of outsourcing your appointment setting needs.
Right Target Market.
Data gathering and research can be a daunting and time-consuming task. However, even you already have the data you still need to analyze utilizing them properly to maximize its use. Outsourcing companies may already have the data available that can be readily use making them get to your target audience and secure valuable appointments.
Your brand and company awareness increases with more leads and professional appointment setters for your target market. People who knows your product or and service will share it to their friends and will recommend it. It’s what we call the power of word of mouth.
Tailored to Your Needs.
Your chosen appointment setting service provider will do much more than just having dates in the diary. They are professionally trained to know your client's interests that will match with your needs. They also gather further marketing information that you might need in the future.
Take advantage of the benefits of outsourcing appointment setting company and reap the success and increase your sales and ROI.
Monday, January 4, 2010
Telemarketing is one of the common marketing methods that being used by most companies today. And order taking is a profitable industry that has a great effect on inbound telemarketing applications. Order taking is method used by most of the companies to boost their product or service sales. It also allows customers to give their feedbacks about your company, your products and services. Order processing and providing customer service are activities that are often included with the order taking process. However, the numbers of possibilities are limitless.
Outsourcing companies have bloomed like mushrooms all over the world today and most of them venture with order taking and order processing activities. Business Processing and Outsourcing – BPO companies do have call centers and operators that receive and handle queries of the customers and takes their orders. The advantages of outsourcing with BPO companies are truly compelling and could work for all kinds of order taking needs.
There are a lot benefits that you can take advantage when outsourcing your order taking and order processing needs. When you consider to outsourcing, there are certain factors that you need to consider in choosing the right outsourcing company that would provide you with your needs and help you achieve your business goals.
First thing that you need to consider in choosing an outsourcing company that fits your requirements is that they should have sufficient number of staff to handle your calls. And that these staff should have a pleasant personality, professional and skillful. And coordinators should be capable of quashing any problems that arise and could maintain the campaign effectively.
The technologies that are being used are also important in any outsourcing provider. Outsourcing provider that uses state-of-the- art facilities and technologies are capable of dealing with a large volume of calls and input error- free orders. Huge businesses may want to utilize an outsourcing company that operates 24 /7. Competitive quotes are available for your order taking needs because of the huge competition between outsourcing companies. You may encounter providers that will give discounts and or may even charge you for free on the training costs of their agents. Order taking campaigns are usually being charge on reasonable prices.
Any company that you consider to take on your order taking activities should keep up with your needs and demands. Outsourcing your order taking activities can be a lucrative option for your business once it is set up the right way. Small and medium – sized companies can take advantage of the benefits of outsourcing. Outsourcing order taking is a practical method get hold of potential missed sales and efficiently provides customer satisfaction at its best.