My Sales and Marketing Journey

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Tuesday, March 26, 2013

When Social Media Gets In The Way Of Lead Generation

In the present world, we can’t completely deny the fact that we are indeed living in an era where personal communication is no longer necessary to do a business and where technology dominates almost, if not all, every aspect of our job and endeavor. Same as through with acquiring business sales leads; days are already gone when you have to exert much effort to generate sales leads only to end up being disappointed with the outcomes. Certainly, it’s a pain in the pocket and it’s quite time consuming.

Well, it’s now time to bid your farewell to those “Jurassic” tactics and start to embrace the endless opportunities brought by the cutting-edge technologies and equipments of a newer generation.

At this point, doing and setting up a business is less likely to be risky and costly. Why? It’s because of the viral and the innovative idea of social media. Exactly, your fortune of acquiring sales leads is within the vast realm of the latter. But how exactly do you start a social media strategy in your business and in your lead generation? Here’s how:

  • Set specific goals- in any form of business, setting up goals and objectives are very necessary not because they’re required but because these goals will ultimately gear you towards attaining the favorable results you want. Having many followers and subscribers on your social network are good, but making sure to convert them into qualified prospects is better.
  • Connect the dots- the possibility of having common friends with a friend or with a follower of yours is undeniably high so what you need is little bit of networking to further market your business.
  • Don’t hit the social media like a storm- take everything one step at a time.
  • Be the rose among the thorns- be interesting, be unique, and most of all, don’t sound like you’re “really” selling.
  • Consistency is the key- never leave your leads hanging by a moment, otherwise, you’ll lose them. So make sure to update you posts from time to time and don’t miss to reply to their questions and suggestions. 

Thursday, October 11, 2012

Better Tips In Questioning For Telemarketing

Have you ever encountered asking prospect about something in your lead generation and appointment setting campaign? That is a challenge that a lot of telemarketers face in their line of work. Now, telemarketing services is mentioned here because this is one of the most effective means in generating sales leads needed by businesses. Of course, the fact remains that you have to ask questions. You need to know how, since one wrong word can ruin whatever chance you had in getting B2B leads. So, how can you effectively ask questions to prospects? Lucky for you, there are many ways on how to do it.

The key here is in listening. Yes, you have to listen well. How will you be able to ask questions if you do not know what is in the minds of your prospects? You need to go with the flow, letting the answers of your prospects frame your next questions. Not only will you be more effective in telemarketing, you can also be sure to maximize your efforts with the prospects in question. So listen well. It helps if you can imagine that you are talking face-to-face, since this puts a more personal and closer spin on your conversations. Do that, and you will see yourself getting B2B leads more effectively.

Of course, there are other things that you can do to be better in your telemarketing campaign. You can apply the things you have learned as you go along your business.

Monday, October 8, 2012

Happy Employees: The Key To More IT Leads

If we examine the reasons that influence your people to work better in generating B2B leads, you will notice that the best employees are the ones most satisfied with their lead generation work. And satisfaction is not really defined by their salary or anything. Rather, it is more along the terms of being happy to be there. Employee happiness and satisfaction is practically the secret to making your campaign successful. So, what is the secret to making them happier?

First, we should start with the supervisor. A supervisor who shows that she cares is someone who employees can relate with, and is someone they will be willing to work for even when generating sales leads is tough. They must also show consistency with what they preach, but also flexible enough to accommodate any emergencies, like those that typically happen in telemarketing.

Another factor is being sincere in giving out praise, as well as relaying feedback, to employees. If the employee did something great, you should be quick to give out real praise, using the occasion to elicit some creative input that can help in the lead generation campaign.

Lastly, you should also cultivate a positive culture. Employees who see a reason to go to work every day often have a work and office culture that promotes a fun and uplifting office environment.

These are just some factors that can inspire employees to be better in their lead generation campaign. You can learn a few more along the way, ones that can further help your people be more satisfied.

Related Post: Making A Telemarketing Call? Smile!

Monday, August 6, 2012

Why is Lead Generation Good for You

How do you feel about starting a business today? Maybe you would say, you can't wait to get in, you're indifferent, you would rather try other else, etc. Fortunately for Americans, starting a business is something that they are very eager to do. For them it's an opportunity that they should not miss for it can make them profitable. Through lead generation, they can make this happen. When they generate qualified business leads, they get more opportunities for sales to come in. More sales would mean bigger profits for their business. That’s also the reason why they need the help of telemarketing services for their work. It’s one of the most reliable means of generating best B2B leads.

Lead generation services are just some of the many tasks that are being performed by professional telemarketers. Over the years, American businesses have noticed that more sales can be obtained if they are able to generate more leads. Lots of sales leads would give them a better idea on who to sell their products and services to. With the help of telemarketers, they could contact these prospects, inform them of their offer, and explain how their lives would be better if they avail of their service/product.

Of course, they have to be cautious in selecting a the best telemarketing company to work with. They come in plenty today and it would be a little bit hard to choose the right one. If these firms want to be sure, they should do some kind of research. They can surf the Internet, scan the newspapers or consult their friends for referrals. This way they can avoid the fraudulent firms that might make money out of their carelessness

Despite what critics would say, lead generation is very possible when coupled with telemarketing. It’s the best marketing strategy for this kind of work. It has worked with companies in US, and it will also work perfectly with your company too.

Friday, July 13, 2012

3 Ways to Safeguard Your Business from Financial Crisis

Running your own business means you have to be more prudent especially when it comes to your financial spending. Here are some tips on how to avoid certain financial detours.

1. Extensive knowledge of your market. Make use of the simple concept in economics: the law of supply and demand. Before you even think of a merchandise or product to supply the consumers, make sure that there’s a demand for that. Therefore, you have to research your marketplace and learn to recognize the shifting market trends there is. Be sure that it’s also relevant to where you live. Your firm can formulate that perfect product, but it’s useless if you’ve got no prospects, no sales leads, no customers.

2.Never get too overconfident! Though it’s only natural to celebrate life’s successes, never overspend on stuff you do not really need. You may be lured to acquire some extravagant things to improve your business, perhaps that unique painting to welcome beauty and art into a dreary office. But hold it! You may mean well, but these things don’t add value to your otherwise ‘boring’ workstations; if anything, it only adds more expenses--especially if you still have to pay monthly amortizations or rent. The same old concept still applies: Always spend within your means.

3.Forget about the passing trends. Keep away from plunging head first into the recklessness of following short-lived trends. What may be popular products now may be yesterday’s history a month from now; the result? You’ll be left with a pile of unsellable goods and merchandise. The same goes with marketing trends. While that new sales lead generation strategy seems like the perfect choice for you, take time to do the research before your implement it for your business.

Friday, May 25, 2012

Get Business Leads Like Model Company Oce

Oce Business Services, a member of the Canon Group company announced that from the recent list of Fortune 500 companies, 52 have chosen to avail of their services.These companies deal in various kinds of industries, showing the scope of Oce's reach. Getting business leads as high-profile as that of Oce is a dream of most company owners, and not just a few companies dream of attaining the success that Oce currently enjoys. Doing so is not really that hard if you really strive for it. You can get quality business leads just like Oce by doing the following:

Strive for excellence - Oce has continuously been awarded in the Global Outsourcing 100 list. A six-year Top Ranked Leaders category winner, Oce assures its clients that they can always expect only the best service. This is the reason why Fortune 500 companies do not hesitate to outsource their processes to a BPO company.

Be all-around -  Oce provides a bevy of services that complement each other. Because of this, their clients no longer need to look to another company for the completion of a specific task. All the processes that they will possibly need with regard to documentation are provided for by Oce. This all-in-one business plan is the best way to ensure that business leads and clients come back to you.

Continue providing excellence - Oce's clients will not keep doing business with them if they do not continually receive excellent services. For a company, achieving excellence once is easy enough. The real challenge is to keep delivering the same (if not better) quality of service.

Tuesday, May 15, 2012

Three Steps To Innovative Lead Generation

So, you want to be innovative in your lead generation business. Well, that is to be expected. After all, we want to stay at the lead when it comes to generating the best B2B leads. A business cannot remain profitable if does not have the necessary business leads to keep it running. Given the complexity of today’s business world, it makes it necessary for you to be creative in coming up with a solution in lead generation. And there are plenty of ways to do that. The secret here is continuously innovating, looking for the right answer when it comes to generating more business leads.
  1.  Take the first step – remember that innovators are the ones who explore the unknown. This means you have to pioneer the introduction of new solutions or products that people will be interested in. Think like Steve Jobs, so to speak.
  2. Analyze what you do – pioneering is not just walking blindly. It also means finding a better solution when you find yourself on shaky grounds. This is a very useful rule, especially if you are using telemarketing tactics for sales leads.
  3. Make the improvements – what you learn from the first two steps must then be put into the last step, where it becomes a reality. Here, improvements must be made, so that customers get to use these improved versions.
One more point, innovating is a continuous process. Repeat the cycle so that you can get better in your business. It is worth the effort.