Outbound telemarketing is a technique wherein telemarketers look for potential customers to purchase a service or product being offered. This method comes in different forms like phone calls and succeeding meetings, or as of recently, web conference appointments scheduled during the phone call.
Companies use telemarketing solutions to expand their market and to increase sales. The outbound telemarketing departments of most large multinational companies often use outsourced services offered by outbound call centers.
Outbound telemarketing fuels the growth of businesses by providing specialized telemarketing solutions. Outsourcing companies are fully aware that scripts can generate more positive response from potential clients, have fully trained outbound telemarketing agents, and can modify telemarketing program to fit the company’s needs.
Outsourcing outbound telemarketing services to call centers can bring these following benefits:
1. Service that is Time-wise. Outsourced telemarketing call centers eliminate the need for training the company’s own team of telemarketers that may include improving performance through preparation, guidance and telemarketing tips. This way, you can have enough time to focus on your core activities.
2. Service that is tax-free. Outsourced services eliminate the taxing process and expenses of advertising and hiring outbound customer service agents.
3. Service that is Cost-effective. Outsourced services can be more cost-effective as compared to having in-house outbound telemarketing department.
4. Service that is round-the-clock. Outsourcing makes the customer service available for 24 hours a day.
5. Service that is Goal-oriented. Outsourced outbound customer service agents allow the company to focus on other aspects of marketing and sales. Because you need not to worry about your non-core activities, these services will help you to achieve your business’ goals and objectives in a short period of time.
These are only some of the many benefits that you can obtain from outsourcing telemarketing services. Outsourcing telemarketing services can provide you with peace of mind-simply because you will have a team of well-trained individuals dedicated to generating leads for your company.
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Hi Novemh,
ReplyDeleteI agree with the reasons you pointed out on why a business should outsource its outbound telemarketing service. We all know sales is very challenging and cost work, and the best way to reach to a wider range of clients is through phone. Turning into b2b telemarketing companies is really the best choice for realizing business goals on this aspect. And what is all the more catching in terms of reducing cost is outsourcing being tax-free.I agree with your definition about outbound telemarketing. We all know sales is very challenging work. Like you have to get the trust of your client and introduce a product or service through phone. That's way every b2b telemarketing company makes sure that every agent undergone training in telemarketing outsource. This would help the agents to be prepared and gain their knowledge in marketing and customer service.
@ Sarah
ReplyDeleteI just would like to add something to your comment. Outsourcing saves the company a lot while delivering the same quality service (with proper training). Online answering services, when outsourced as an example, will enable any company to focus on its other important part of operations. And I'm glad that RSVP services enjoy the same benefits that outsourcing offers.
I think that Outsourcing technical support is great option for companies. If they do this, they can focus in their objectives. They will have more time to think in the best way to achieve their goals.
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