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Companies benefit a lot from telemarketing. Lead generation is a form of telemarketing. This is where the telemarketers or the lead generation agents call prospects to give away information about the products and services the company is offering. Lead generation is effective because its speed in generating sales leads. The lead generation agents are tasked to call prospects that are not familiar with the products and services to give them information. These agents also do follow up calls to the prospects that show interest to the product and services.
Businesses rely most of their sales to lead generation services. There are a lot of lead generation companies that offer lead generation services, however only a few could be trusted. Some lead generation companies sell leads that were already used by other companies. The companies must be aware of this before they use lead generation services.
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