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Sunday, December 13, 2009

Selling on the Phone

Everybody can sell everything on the telephone. From simple to complex products and service you could ever imagine, they can all be sold on the phone. This process is called telemarketing. Calling on the phone saves time. When the prospect is not interested you can proceed on another phone call. When doing actual selling you meet all the prospects and discuss about the product and if they are not interested, you have already wasted your time in going there. Lead generation is used to filter prospects that are interested in the product and service.
Companies benefit a lot from telemarketing. Lead generation is a form of telemarketing. This is where the telemarketers or the lead generation agents call prospects to give away information about the products and services the company is offering. Lead generation is effective because its speed in generating sales leads. The lead generation agents are tasked to call prospects that are not familiar with the products and services to give them information. These agents also do follow up calls to the prospects that show interest to the product and services.

Businesses rely most of their sales to lead generation services. There are a lot of lead generation companies that offer lead generation services, however only a few could be trusted. Some lead generation companies sell leads that were already used by other companies. The companies must be aware of this before they use lead generation services.

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