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Thursday, March 25, 2010

Outsourcing Outbound Telemarketing Services

Cold calling does more than prospect calling. It goes a long way in keeping your customer posted about product information and expanding your client base. Experts agree that cold calling is best handled by an outbound telemarketing service provider.

Old and new cold calling protocol

Traditional telemarketing doesn’t work well as it used to, so a more targeted and customized approach to cold calling is in demand today. Since most telemarketers use the same calling protocol customers reject all manner of common cold calling techniques. An outbound call center that specializes in telemarketing would do well to train its customer service associates in phone handling skills such as flexibility, courtesy, accuracy and timely resolution (in cases of issues). It is observed that these practices result in customer satisfaction that in turn leads to a strong client-company relationship.

Wanted: Outbound call centers

Because of this, outbound call centers that offer sales lead generation and appointment setting services are in great demand. To ensure a smooth workflow and meet their target, these call centers provide customer-centered services. The customized feature includes software that allows operation during peak seasons. With a customer service team working 24/7 all year round, these call centers can guarantee customer satisfaction.

Customer satisfaction

Satisfied customers grow in number such that the client’s market base expands dramatically. Telemarketing companies uses software that can widen the scope of sales lead generation or narrow it down, according to the client’s needs.

On the other hand, customer service associates are constantly re-trained on product information and call handling procedures so they don’t turn off long-time and prospect customer alike. Calls are recorded for quality assurance so when a customer issue arises there’s something to refer to and improve upon.

Telemarketing in indispensable

There’s no doubt about telemarketing’s vital role in advancing your company’s sales and marketing campaign--and ultimately, profit. This is so because outbound call centers field associates who handle calls 24/7, 365 days a year. In setting up appointments, they call at the customer’s most convenient time so your corporate image is kept intact. A good telemarketing service provider ensures positive customer feedback.

More than ever, companies that have outsourced their telemarketing services continue to grow.

Monday, March 15, 2010

How to Solve Common Lead Generation Problems

Lead generation problems come in many forms. Regardless of degree, a failed lead generation always comes down to frustration. This may even lead to a misunderstanding between your company’s marketing and advertising departments.

Which is why telemarketers are occasionally tempted to do sales regeneration the traditional way. So they end up doing the tedious cycle of prospecting and cold calling. Little do they know that these are time-consuming and low-yielding attempts.

Back to basics
If your company is faced with this dilemma, it must be your telemarketing and lead generation teams need to reconsider how it understands leads in the first place.

1. Get down to the bottom. Know the cause of the low results. Don’t take anything for granted. Cover the possible causes and sources of leads that haven’t led to sales.

Some common reasons why leads don’t yield results are:

• Your business lead generation team has no working definition of a qualified lead
• Possible leads may not have been nurtured
• There’s no clear line between marketing and sales team
• Your sales team doesn’t close the loop

2. Follow expert opinion. Insiders agree that close to 80% of lead generation efforts go to waste. This is because the sales department doesn’t follow up on the leads. The leads then become “sitting leads”—meaning nobody processes it. Your sales team should define and work on these leads by scouring the facts on the database according to who needs the product or service right now or in the future.

3. Processing the leads. It must be clear that generating a lead isn’t the same as selling. Train your sales team to be very good at both. In lead generation the customer may not buy right away, but for a sales lead he should be on the purchasing stage.

Lead stage
On the lead stage your customers are on the lookout for information. Their motives may be unclear yet. They can’t go on to the buying stage unless your lead generation team helps them make an informed decision. Provide them vital information about your product and service. Experts call it “nurturing.”

Buying Stage
On the buying stage people are set to buy. More than that, they want to take advantage of a solution to certain issues. They have a fairly clear idea about the price, and they have an idea about how far they can go with it. They want their issues reduced, but they want to see results. They want to bargain with the price, too.

4. Treat each customer appropriately. Don’t assume all customers are ready to buy and bombard them with sales pitch. Most times customers plan to purchase in the future, and only a handful may be ready to actually get into the details at the moment. What your lead generation team can do is draw in the right prospects. Separate those who want to talk with the sales team from those who want to buy in the future.

How to create information offers to generate leads

Your lead and sales generation program leapfrogs when your telemarketing team does these:

• Offering information that is attractive to your product and service niche,
• Offering information in return for contact information,
• Following up that information and sorting the ready from the not ready yet,
• Putting in place a nurturing program

Different niches respond to different sorts of lead generation campaigns. But nurturing seems to be the most preferred because it leads to results and lasting relationships. For one thing, everybody wants to be cared for.