Knowing the ABC's of Telemarketing

First of all, what is telemarketing?

Telemarketing pertains to a service wherein certain individuals cater to calls that would prove beneficial towards a business' success. Some of the processes involved in telemarketing are those of lead generation, telesales, and information gathering campaigns.

It can either be inbound and outbound depending on the service.

What's the difference between inbound and outbound telephone marketing?

The inbound portion would mean that call center representatives would wait for clients and customers to call them. Inbound telephone marketing would usually cater to order taking or other forms of information acquisition. The inbound portion would usually have representatives that would only have little sales training for prospects are already interested in the products and services even before they have made the call.

The outbound portion of telephone marketing would have higher sales training than that of the inbound portion. The reason is that the representatives are trained to make cold calls to their assigned prospects in hopes of convincing them to pique their interests in a particular product, service, or topic. Some of the services found in the outbound portion of telephone marketing are lead generation services, telesales campaigns, and survey programs.

What would be the industries that can benefit from outsourcing to a telephone marketing company?

There are many businesses in almost any kind of industry that can gain a lot of benefits once they have outsourced their services towards a telephone marketing company. Some of these industries are the financial, information technology, and even the cleaning sector of business can all benefit from outsourcing their services towards a telemarketing company.

Telemarketing vs. Telesales

We often hear people talking about telemarketing and telesales. But what is difference between the two direct marketing terms? Telemarketing and Telesales are two terms that are commonly used in the business industry and often in interchangeable way. Both terms refer to a direct marketing campaign that uses the telephone as a channel to deliver the message to consumers. Basically telesales is the traditional term or much older term while telemarketing is the most recent term that is being used.

Telemarketing has been used as a general term for any marketing activities over the phone, thus including Telesales as part its activities. Such activities include consumer product and or service awareness, lead generation and appointment setting, market research and selling. However, Telemarketing does not refer directly to Telesales and should not be confused of the two different terms.

Telesales is a direct marketing activity that uses the phone to sell products and or a service using the telephone while Telemarketing refers to marketing activities that generates interest, creates opportunities, provides information, and provides customer service satisfaction, appointment setting and lead generation.

To simply comprehend the two marketing terms, Telemarketing is the process of delivering your message to your prospective or existing consumer and creating an opportunity to build a business relationship. And Telesales is the conversion process wherein it converts opportunities into a lead or a sale.

Both telemarketing and telesales are two different terms that work closely together. Telemarketing services provided by telemarketing companies are can deliver a cost- efficient business opportunities for your business regardless of the industry that you are in.